Coca Cola Share A Coke This Summer

However, in reality the Coca Cola Company has a wider target trade because the return is addressed to everyone and everywhere. Usually the consumers (both males and females)who use the product are mingled with 12 and 32 years old. Second, in the video we can knock against that the consumers are get the product, this shows the reputation of the trademark in the mind of the consumers and a few seconds later we can see more people buying Coca-Cola in massive amounts which reflects the power, the preference and the loyalty that the consumers have to the Coca-Cola brand.In the video, after the consumers brought the product we can see them having fun, having barbecues, having arties and playing on the street with their friends, in that atomic number 42 Coca-Cola is telling us the viewers that the purpose of this video is not merely to show the popularity of the brand but also that the company is not rightful(prenominal) rough selling goods to the consumers but also selling events ( Examples World loving cup and the Olympics) and experiences ( Examples Walt Disney magic kingdom and music/sports camps) to the consumers.Coca-Cola is the number one company of cottony sucks around the world, the margin between it and its is competitors is huge, so the reason that Coca-Cola peps doing the advertising is not to increase their sales, but to remind people that Coca-Cola is here, is number one and the consumers should deglutition Coke once in a while(Hardball Peter, 2014) . Like this advertising and galore(postnominal) others, Coca-Cola focus on the principle of share-out not only sharing with families and friends but also sharing happiness, moments and experience. This attitude of sharing IS key rivalrous advantage against their competitors which only focus on sales.Finally, the video is showing a strategy to put their consumers names on the tootles. The purpose of this idea is to constitute an individualized or personalized product for the customers for the su mmer of 2014 because in summer, is the perfective tense time to be with other people and share moments of happiness with everyone. agree to the senior vice president Stuart Kerosene the message of this advertising is to drink a coke with your name on it and offering the event to some other person makes these minutes much more extraordinary (Money Jay, 2014).Another strategy for the increase of this commercial was the flexibility to low the consumers to promote the brand across sociable media. Jennifer Whelan group director of Coca Cola North America says Its about statement toward oneself, individual narrating and staying associated with companions. Share a Coke takes advantage of those passions. She also adds that At the point when teenagers see that the iconic.